Gannett is looking for a highly motivated National Account Manager to join our fast-growing company and bring a positive attitude and a curiosity to learn as part of our Account Management team. The Account Manager is primarily focused on the digital business of the National Sales team, in growing revenue with existing customers, as well as successful onboarding and development of new customers. Responsibilities will include: developing media strategy, launch prep and execution, reporting/analytics and driving revenue.
Individuals in this role will possess strong product expertise in digital marketing solutions (specifically PPC, Social and Digital Display platforms) and will collaborate with sales to deliver results to meet our clients' business needs and maximize their return on investment. This role must understand client objectives and marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the marketing plans, including full accountability for post-sale campaign execution in collaboration with backend support resources, including but not limited to various digital solutions and ad operations teams, focused on delivering to client objectives.
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Candidates for this position are expected to excel in relationship building, have strong project management skills, a meticulous attention to detail, strong time management skills, analytical skills, and the ability to thrive in a fast moving and challenging environment.
ESSENTIAL JOB FUNCTIONS:
- Partner with Sales on incoming RFPs and upfront digital proposals, to ensure we are meeting client objectives- collaborating with various cross-company teams to develop best advertising solutions as needed
- Successfully manage and support your account base and new business as the day-to-day contact for your digital accounts
- Provide high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues
- Develop and revise media plans with existing accounts by analyzing historical data on customer spending, as well as considerations of client objectives, timing, product offerings, product performance and inventory availability
- Independently manage all post-sale online advertising activity to ensure customer satisfaction is achieved and to prevent under-delivery - this includes booking, trafficking, delivery reporting, optimizations and assistance in resolution of billing discrepancies
- Project management of internal creative builds and sponsorship/custom programs - working as a liaison between client/creative agency and internal teams towards successful execution
- Ensure effective communication with sales teams to understand and anticipate customer needs, and ensure that advertising solutions meet those needs while setting internal and external expectations
- Support programmatic sales team and serve as a resource for the National Sales and Account Management team, as it relates to our programmatic business and initiatives
- Participate in project work as directed by supervisor
- In partnership with Senior Account Managers, continue growth in the following areas:
- USAT's value proposition and our digital products and processes
- Setting up complex programs for success
- Analyzing data/metrics
- Developing comprehensive Wrap Reports
- Post Mortem goals
- Upselling and driving incremental revenue
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
- Experience in Excel with strong analytical skills: must have a demonstrated track record of excellence in analytics, either via past work experience and / or successful completion of analytic coursework
- Strong leadership, presentation, communication, and interpersonal skills
- Organizational skills with a focus on quality assurance and process improvement
- A team player, willing and able to collaborate with a diverse and dynamic team
- Ability to work under pressure, organize and prioritize responsibilities and client requests
- Professional maturity, integrity, discipline and a positive attitude
- Demonstrated ability to think outside the box and take initiative to solve problems as they arise
- Extensive working experience with online media sales and responding to RFPs in collaboration with others
- Experience working with research, sales and operations to execute solutions
- Must be able to work in a fast-paced, high-pressured, dynamic environment, with tight deadlines
- Programmatic: familiarity and experience working in DV360, AdX, Rubicon, Pubmatic, etc; troubleshooting and management of deal health, etc.
MINIMUM QUALIFICATIONS:
- College education
- 2-3 years working experience in digital media advertising
- 2-3 years previous work experience working with sales personnel
- Skills: Microsoft Office (Outlook, Word, Excel and Powerpoint), CRM or Order Management/Workflow systems, Google Ad Manager
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The annualized base salary for this role will range between $43,000and $81,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.