Job Description
We are seeking a dynamic Digital Content & Social Media Coordinator to join our marketing team at Mississippi State University. This person would be responsible for our social media platforms, photos, and videos. The ideal candidate would be an adventurous photo/video digital marketer who will strive to elevate our brand experience on a daily basis and push the envelope of creativity with insights and ideas. We are looking for someone who is social media savvy, a confident writer and communicator, outgoing and innovative, and able capture photos and videos that help tell a story.
As a marketing team member, this position will work closely with the onsite Operations team and Corporate Marketing team to help bring both Aramark?s and our client?s vision and mission to life. The Digital Content & Social Media Coordinator is a champion, guardian, advocate and ambassador of the brand. The coordinator will provide support on all local engagement activities, both partner and consumer facing, including but not limited to written and verbal communication, events, and community events.
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Job Responsibilities
? The primary role requires strategically planning and curating video and photography for a variety of projects such as social media posts, including Facebook, Instagram, YouTube, event marketing materials, and announcements.
? Maintain all social media platforms, including developing and executing innovative content/strategies.
? Create rapid turnaround and ensure timely delivery of completed videos while meeting project deadlines.
? Independently shoot high-quality photos and videos that produce captivating content to drive brand awareness while engaging with the audience and capitalizing on promotions and events
? Assist with writing and crafting compelling captions, headlines, and narratives that enhance digital content.
? Utilize analytics to ensure content plans are data-driven, innovative, and capable of achieving measurable outcomes across various platforms, while tracking the effectiveness through measurable goals
? Provide basic leadership and direction to student workers (marketing interns)
? Keep up-to-date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.
? Leads the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
? Coordinates marketing engagement activities
? Works with the Marketing Manager to identify new marketing opportunities by category, recommending actions, plan projects, estimate costs and manage projects to completion
? Manages website content, enhancements, and further development
? Executes on-site market research initiatives including intercept and digital surveys
? Supports the operations team in executing innovation launches that drive profit growth
? Designs location specific traditional, digital, and social marketing campaigns; measure the effectiveness and sales data for each initiative
? Updates and manages content of marketing materials and coordinates print production when required
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
? Requires content creation experience with all major social media platforms
? Ability to share portfolio and/or samples upon request
? Proven results to create engaging marketing campaigns and short-form video content
? Experience with various program such as Photoshop, Lightroom, and Premier Pro
? Handling pre- and post-production tasks including lighting, audio, and proficiency with major social media platforms
? Experience using social media management tools (Hootsuite, Emplify) a plus
? Multi-task and prioritize multiple projects and deadlines simultaneously
? Graphic design is preferred, as we need someone who can create clickbait thumbnail images for social media
? Detail-oriented approach with the ability to work under pressure to meet deadlines
? Excellent critical thinking, interpersonal, communication, and problem-solving skills
? Self-starter who can work independently or collaboratively with a team of creators and project managers
? Other duties as assigned by manager.
? Flexible schedule that may include covering events nights and weekends.
? This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require
uniforms and/or the usage of Personal Protective Equipment (PPE).
EDUCATION
? Bachelor's degree in marketing, media, communications, or a related field
? 1-2 years of diverse experience working in marketing, social media, or similar roles in
Education
Minimum 1-2 years experience
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.