At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
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Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
This role sits within the Growth Product Marketing team at Coinbase, focused on driving engagement and acquisition across Coinbase's consumer products. As the DRI for one of Coinbase's flagship growth programs, you will spearhead strategic initiatives that contribute significantly to Coinbase's overall growth. Working closely with Product, Engineering, Partnerships and other cross-functional teams, this role will play a key part in shaping and executing Coinbase's global growth strategies.
What you’ll be doing (ie. job duties):
- Serving as the single DRI for one of the biggest growth programs within Coinbase, responsible for driving a large portion of our engagement revenue
- Understand and own the end to end user experience for the program—continuously measuring, testing, and iterating to improve conversion and overall performance toward KRs
- Coordinating across creative, legal, product, engineering, and channel teams to manage evergreen programs and launch new campaigns on a weekly cadence
- Working across different parts of Coinbase to leverage program to drive growth for new products and geos
- Partnering with our Creative Studio to build, manage, and continually update the program brand ensuring it stays fresh and relevant to our key audience groups
- Understanding and owning metrics and strategy for the program, including reporting, analysis, and consistent share outs across teams/stakeholders
- Be the DRI across marketing channels and initiatives within the Growth product org, connecting the dots between different teams, channels and capabilities to execute on core growth product goals.
- Understand & adhere to the nuances and legal requirements surrounding user privacy & safety, working closely with multiple internal and external stakeholders to ensure compliance with regulation across products and markets.
- Share learnings and requirements with our Product, Engineering, and Design teams for program improvements to inform on the larger company growth roadmap.
What we look for in you (ie. job requirements):
- 3-6 years of product or growth marketing experience, including familiarity with key growth levers and channels (CRM, Incentives, Paid Media)
- Quantitative-oriented, comfortable with data analysis
- High bar for quality and craft, and the ability to scale these standards across teams
- Experience working closely with product teams and a strong understanding of product development cycles
- Experience running and/or program managing core growth/marketing teams
- Demonstrated ability to collaborate effectively across multiple, cross-functional teams
- Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
- Strong product sensibility and growth mindset–always being able to think beyond the task at hand and come up with ways to 10X the impact of the existing product or expand into new areas
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- You have crypto experience and a knowledge of the retail crypto market.
Nice to haves:
- Experience working within a Growth team within a startup or fintech company
- You have experience working on a global product.
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Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
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