Description

This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA or Warren, MI, you are expected to report to that location three times a week, at minimum

This job may be eligible for relocation benefits.

The Role:

The senior manager of Marketing Activation Sciences is the internal expert on the methodology and practice of targeting prospective vehicle audiences. The SM has deep technical expertise in best-in-class targeting methodologies, integration of 1P/3P data sources, onboarding of identity resolution services, and media/channel platforms. The individual has expertise in data privacy issues, Martech concepts and demand generation tactics.

• Possess contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
• Own a strategic roadmap with executable outcomes to provide business value and impact.
• Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions.
• Possess knowledge of how to map data skills, techniques, and tools to problems.
• Work with a product owner and teammates to develop requirements definitions.
• Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
• Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
• Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.
• Ensure a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

• 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
• 5+ years working with a marketing / media team on shared objectives.
• 2+ years of experience successfully leading technical teams or work.
• Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
• Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non-random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.
• Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.
• Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
• Strong drive for results and intellectual curiosity; must be a self-starter.
• Prior experience evaluating and/or hiring high-performing talent with the ability to train, mentor, and evaluate the technical capabilities of others.
• Strong project management skills with demonstrated success.
• Familiarity with Agile project management and product development.
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
• Excellent team player with strong interpersonal skills and a highly collaborative work style.
• Excellent oral, listening, presentation, and written communication skills.

• The salary range for this role is $ 172,900 - $264,800. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
• A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review