Sr. Content Manager - Consumer Marketplace
As our Senior Content Manager, you'll be the creative force behind our consumer brand's digital story. You'll create, optimize and manage content that drives our organization's communication, brand and digital presence. This role requires you to develop and execute a comprehensive content strategy across SEO, social media, and email, ensuring our message resonates with our audience and drives results. Your ability to craft compelling narratives, analyze performance, and collaborate with cross-functional teams will be essential in establishing our brands as industry leaders (sparefoot.com, storage.com, selfstorage.com).
What you will do:
Content Management & Strategy:
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- Develop and execute a comprehensive content strategy aligned with business objectives. Identify content opportunities, create content calendars, and oversee content production from ideation to publication.
- Lead the creation of high-quality, engaging content for various platforms, including blog posts, articles, social media posts, and email campaigns. Ensure content aligns with brand voice and messaging.
- Manage freelance writers and design resources and own their workload and output.
- Create content to be used at every stage of the funnel with a focus on being helpful and positioning us as the expert in the industry.
- Follow SEO best practices to optimize new and existing content for search. Interpret keyword research to develop new and optimize existing content.
- Develop and implement social media strategies to increase brand awareness, drive engagement, and grow followers across multiple platforms.
- Partner with team members to contribute content to our lifecycle email marketing.
Performance Management:
- Manage and mentor a content manager, fostering their growth and development while ensuring alignment with overall content goals.
- Track and analyze content performance metrics to measure ROI and identify opportunities for improvement. Provide regular reports on content performance and insights to stakeholders.
- Report on key performance metrics (KPIs) comparing them to our goals and benchmarking data across all channels.
- Assist with building and maintaining reporting in GA4.
- Create and maintain process documentation.
Industry Research and Innovation:
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of our properties.
- Contribute to industry research, ad-hoc analyses, and strategic initiatives.
What you will need:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 4+ years of experience in content management, with a strong focus on SEO, social media, and/or email marketing.
- Excellent writing, editing and proofreading skills.
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity and positioning as an expert.
- Expertise with using SEO best practices to write creative copy that includes effective keyword placement.
- Experience with social media engagement strategies and best practices as well as managing social media platforms and analyzing social media analytics.
- Desire to work cross functionally and collaborate within the growth marketing team and larger product team including developers/engineers and various levels of leadership.
- Data-driven decision-making abilities.
- Enthusiasm for working within a project management tool (Asana).
- Knowledge of WordPress is a plus.
- Prior experience in consumer marketplaces is a plus.
Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.
We're happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We're committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.
By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role.
Position pay range
$103,000-$123,000 USD
All applicants must be currently authorized to work in the United States on a full-time basis.
Location: REMOTE
- Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, KS, LA, MD, MI, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY
About Us:
At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That's why we've built the industry's first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution.
We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.
Benefits and Perks:
- Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
- 401(k) match after 60 days, 100% vested after 1 year
- Employer contribution to your HSA, plus a HRA to help offset your deductible.
- Engage remotely! Since 2020, we've transitioned to a fully remote environment but that doesn't mean we're not connected. We continue to run regular contests, trivia games, and virtual happy hours!
- Instant-access and flexible vacation. We trust you, so we have a 'take what you need' vacation policy. No waiting to use it or need for accruals.
- Do More, Be More - company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
- Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
- We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
- Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
- Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
- 'Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
- Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
- Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
- Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
- Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
- We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
- We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
- Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you're making.
- Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.
Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you're excited about this role but your professional background doesn't perfectly align with the qualifications above, we encourage you to apply. Even if this role isn't the right match, we would love to have your resume on file for future opportunities!
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers
We've been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.
To protect yourself, please consider the following guidelines:
- Official Communication: All genuine communication from Storable will come from official email addresses, ending in "@storable.com." Be cautious of any communication that doesn't match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it's a red flag.
- Verification: If you're uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at POps@storable.com for verification.
Your security and trust are paramount to us. If you suspect you've been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com
We're committed to ensuring a transparent and secure hiring process.
Thank you for your vigilance and interest in joining our team.